The purpose and function of a job description is to legally protect you when you need to terminate an employee for non-performance. It's not designed to attract great sales talent to your job opening.
You need a way of saying "Come work here!" which requires you to be ultra clear on who you want to hire.
Shelley Billinghurst is the President of Hire Value, Inc. and co-Host of the podcast, The Recruitment Flex with Serge and Shelley. This is the second of four interviews with Shelley on the subject of recruiting.